Pinocchio

As a senior graphic designer at Deluxe Entertainment, I had the chance to work on the logo and key art of Pinocchio, a live-action adaptation of the classic fairy tale directed by Robert Zemeckis. I was tasked with creating the localized logo and key art for Poland, Taiwan, and Mexico.

The logo was based on the original Pinocchio logo, but with a modern twist. I was in charge of the placement of the logo and key art. The client provided the 3D renders and I improved them with adding colors in Photoshop. I used Photoshop to modify the hue, saturation, and brightness of the logo. I wanted the logo to express Pinocchio’s personality and journey, as well as his iconic style.