Creed III

As a Senior Graphic Designer at Deluxe Entertainment, I worked on the Canadian trailer for the movie Creed 3. Key aspects of the project were animating the three pillars, that signified the roman numeral three, featured in the trailer, and creating motion graphics for localization. The original animation didn’t align with the reference footage, or the different cuts, so I animated each pillar to match the objective of each trailer in Adobe After Effects. TikTok, Instagram, and YouTube all had different required animations that had to be tailored to the specific sizes and time lengths of the trailers. This involved adapting visual elements and layouts to maintain high-quality consistency across multiple formats.